Why I Joined MARA - Nir Rikovitch

By: Nir Rikovitch, Chief Product Officer

Throughout my career, and most recently at John Deere, I have had the privilege of working on technologies that sit close to the bedrock of society; building sustainable, intelligent systems to feed and shelter communities around the world. From logistics and precision agriculture to autonomous construction, I learned how deeply we all depend on the responsible use of natural resources.

But over time, something became increasingly clear: even before we automate the means of production, we must grapple with the scarcity of energy itself. Every digital advancement, whether in AI, autonomy, or robotics, is powered by a fundamental, often invisible layer: energy transformed into motion and compute. Unless we build systems that treat energy as a precious, orchestrated resource, we risk building a future that can’t sustain itself. That realization led me to MARA.

MARA began with a deep focus on energy systems. Its core DNA is built around infrastructure capable of converting energy into digital capital at scale. But the company’s most compelling asset isn’t its energy footprint, it’s the potential to deploy energy where it matters most.

We’re entering an era where compute is a limiting factor for progress. AI is no longer confined to labs or tech giants, it’s becoming the backbone of our infrastructure, logistics, manufacturing, and more. The technology to support this shift must be energy-aware, cost-effective, globally distributed, and responsibly managed.

That’s what MARA is building: technology where energy is not wasted, but is instead purposeful, scalable, and intelligent.

The Product Opportunity

I joined MARA to build the company’s product discipline from the ground up, bridging engineering, strategy, and commercialization. As Chief Product Officer, I’ll be working to: 

1. Translate core infrastructure into intelligent offerings 
2. Define the roadmap for MARA’s products
3. Lead engineering to deliver production-grade systems to the market

This isn’t just about building tools. It’s moving from power to purpose.

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Read the full press release announcing Nir’s appointment as Chief Product Officer (CPO) here.